Here you'll find information on how to create and manage your customer segments in Admarket.
Before You Get Started
To begin using Schibsted Match and book a Schibsted Match campaign, we require a few approvals:
A signed Data Processor Agreement (DPA)
Some additional documentation
You can read more about this here.
Next, you’ll need to create a Schibsted Account and register as a user in Admarket.
To do this, click “Register” from the homepage.
You can read more about registering with Admarket here.
Once all legal requirements are completed, you’ll gain access to the "My Segments" section in the main menu when logged into Admarket. From this tab, you can upload and manage your segments.
How to Upload Your Customer List and Create a Schibsted Match Segment
Upload and create a segment by clicking the “Upload Segment” button and the plus icon:
Make sure that your customers’ email addresses are in the first column and phone numbers in the second (preferably with a country prefix for more precise matching).
When uploading a custom segment, you’ll have the option to “Automatically encrypt email for better security.”
This encryption method helps ensure the data remains secure and inaccessible to unauthorized parties, adding an extra layer of protection to the matching process. Note that even with encryption, Schibsted will delete the uploaded customer list after use.
If specific errors occur during the matching process, you may be required to re-upload the customer list unencrypted to allow for troubleshooting.
The file name will become the name of the segment once uploaded and will only be visible to you as the advertiser.
We will automatically match your customer list with our users, and shortly afterward you’ll see how many users have been matched.
Once the list has been uploaded and matched against Schibsted’s user base, you’ll receive a notification that the segment is ready, and the status will change to “Ready.” Your segment will be assigned a Segment ID, and you’ll be able to view the number of matched users.
How to Delete an Existing Schibsted Match Segment
As an advertiser, you can choose to delete a segment once the campaign is completed.
This is done in the “My Segments” section by clicking the trash bin icon next to the segment you wish to remove.
We at Schibsted recommend that you handle deletions yourself—just as you upload the customer lists yourself—to maintain full control over the process and your own segments.
A Schibsted Match segment can only be used for one campaign by the respective advertiser.
If you haven’t deleted the segment yourself, Schibsted will remove it after the campaign ends. Programmatic campaigns must also be booked with an end date to ensure compliance with this policy.
Segments may only be extended after campaign end in exceptional cases, which must be arranged and justified in writing with Schibsted.
Criteria and Restrictions
A Schibsted Match segment based on a customer list must match at least 5,000 unique users to be eligible for campaign targeting.Based on our experience, we recommend uploading a list with approximately 50,000 email addresses to achieve sufficient matching.