Prices in Admarket vary depending on whether you choose to purchase multiple websites combined or specific websites. Different websites have different pricing, and the same applies to the various products and ad formats.

If you add targeting to your campaign, an additional cost will be applied. This is a price premium per impression, calculated as a cost per thousand impressions.

Pricing Models

In Admarket, you can choose between two different pricing models: CPM and CPC.

• CPM (Cost per Mille) means you pay per ad impression. The CPM price is the cost per thousand impressions.
  
  With the CPM model, we guarantee that all impressions you order will be delivered.




• CPC (Cost per Click) means you pay per click.
  
  In this model, we do not guarantee delivery, but you will only be invoiced for the clicks that are actually delivered during each calendar month of the campaign period.