At Schibsted, we have unique data on all our users – who they are, where they are, and what they're interested in. That’s why, in Admarket, you can target your ads toward your relevant audience based on geography, demographics, or interests. With targeting, ads are perceived as more relevant by users, making them more memorable.
Adding targeting to your campaign in Admarket is optional, and it will result in a price increase for the campaign. If no targeting is selected, your ad may be shown to all our users across geography, age, gender, and interests.
Geographic Targeting
In Admarket, you can target your ads to a specific geographic area – you can choose to focus on one or more counties, municipalities, or city districts.
The geographic targeting we offer is based on relevant locations for our users. This includes the last known position when they visited one of our websites, as well as frequent locations – for example, their home, workplace, or vacation home.
In major cities in Norway, you can select specific districts. For instance, if you choose Oslo: Oslo Sentrum and want to reach only that district, you should not select “Oslo (municipality)” in addition, as that would override your district selection and target all districts in the municipality.
Interest-Based Targeting
In Admarket, you can target users based on typical behavior patterns or interests – such as students, families with children, or users interested in health & fitness, food & drink, sports, or finance. You can select one or multiple interest categories to reach your target audience.
Interest-based targeting is derived from large volumes of user data and is based on browsing and search behavior across Schibsted Media's websites.
Note: We cannot definitively know whether a person, for example, owns a car – but we can determine that they are interested in cars based on behavior (e.g., reading car-related articles).
⚠️ Be aware that narrow targeting may affect the number of impressions available that match your selected criteria.
We offer over 20 unique audience segments within categories such as automotive enthusiasts, home & interior, culture, fashion, sports, health & fitness, IT & technology, outdoor lifestyle, gamers – and many more!
Demographic Targeting: Gender and Age
In Admarket, you can choose to target your ads based on a specific gender or age group.
Data on gender and age is based on information users have provided in their Schibsted Account, when available.
If that data is missing, we use data models to predict gender and age based on behavioral patterns.
Frequency Capping
In Admarket, you can set a limit on how many times your ad is shown to the same user – i.e., the ad frequency.
You can choose to set a cap per day or for the entire campaign period.