When you enter your campaign budget in NOK, it is converted into either the number of ad impressions or clicks, depending on the pricing model of the selected product.
Campaign Objective: Brand Awareness (CPM)
In this case, you are charged per ad impression, and the budget you enter reflects the net price of the campaign, including any discounts.
We guarantee that all ad impressions your budget allows will be delivered.
If you're unable to select your desired campaign budget, it means the budget you've entered is too high compared to the available inventory for the selected time period.
In that case, try one of the following:
Lower your budget
Extend the campaign period
Reduce targeting criteria / apply broader targeting
This will help ensure your campaign can be booked as desired.
Campaign Objective: Traffic (CPC)
When purchasing clicks, your budget determines the number of clicks.
In this model, we do not guarantee full delivery, but you will only be billed for the actual number of clicks delivered.